Your brand is more than just a name or logo. It is the identity your customers recognize and trust. But in today’s crowded marketplace, trademark disputes are more common than many businesses realize. That’s where trademark insurance comes in.
What Is Trademark Insurance?
Trademark insurance is a type of intellectual property (IP) insurance that protects a business from legal and financial consequences related to its trademarks. At IPISC, we offer two main types of coverage: Trademark Defense Insurance and Trademark Enforcement Insurance.
- Defense Insurance helps cover legal costs if your business is accused of infringing on someone else’s trademark.
- Enforcement Insurance helps cover legal costs if you need to pursue someone else who is infringing on your trademark rights.
Both types of policies are designed to give your business the resources it needs to respond to disputes, whether you’re on the defensive or the offensive side of the matter.
Why Businesses Need Trademark Insurance
Even if your trademark is registered and you’ve done your due diligence, your business can still face legal threats. It could be a cease-and-desist letter from a competitor, or a larger company challenging your brand name. Legal fees and litigation fees add up quickly, especially if a case goes to court.
For small to mid-sized businesses, the financial pressure of defending a trademark can be overwhelming. Many companies are forced to rebrand or settle, even if they’ve done nothing wrong. Trademark insurance provides peace of mind by helping offset those costs.
Examples of Trademark Disputes
Trademark conflicts can happen across all industries. A startup’s name may be similar to a legacy brand. A logo might unintentionally resemble another company’s design. Even something as simple as using a particular phrase in marketing can spark a legal challenge.
Without insurance, the cost to defend your brand or stopping someone from using it without permission can run into six figure charges surprisingly quickly.
What Trademark Insurance Covers
Depending on the policy, coverage may include:
- Attorney fees
- Court costs
- Expert witness fees
- Settlement expenses
- Damages you’re ordered to pay (in defense cases)
At IPISC, we also provide Litigation Management Services as part of our policies. That means our team of in-house IP specialists and experienced claims managers work alongside you to support your case.
Who Should Consider It?
Trademark insurance is a smart move for:
- Startups building a brand identity
- Established companies expanding into new markets
- Businesses with unique product names or logos
- Any organization concerned about the cost of IP litigation
Whether your company owns one trademark or a portfolio of brands, having coverage in place can make a major difference when it counts.
Final Thoughts
Protecting your trademarks isn’t just about registration. It is about preparation. Trademark insurance helps you be ready to defend what you’ve built or take action if someone else is using it without permission.
To learn more about how IPISC’s trademark insurance policies work, contact us at https://ipisc.com/contact-us/
